Writers, are you attempting to build your brand? One of the best ways to do so is to utilize emerging social media platforms, especially Snapchat, one of the fastest growing apps among the younger generation. Social media isn’t all about socializing! Businesses have seen huge success with their branding efforts when they tap into these markets. Now, you can too, by following these tips:
Take followers behind the scenes.
Use Snapchat to take followers behind the scenes of your latest project, whether it is a photo shoot, a book signing or just you at home going through the creative process of brainstorming. Create a story to share with your followers about everything that happens behind closed doors.
Whatever you choose, be sure to let your personality shine through. Are you a fun, easygoing writer focused on a young audience? It’s ok to lighten up in your snaps and be yourself so followers can relate to you. You are the face of your brand, so be sure to represent your brand (and yourself) well by keeping a consistent message.
Reach out to others.
It’s easy for writers to forget that Snapchat is not just about engaging with fans. There are many members of the media and other authors that have Snapchat accounts, so don’t forget to target these people in your Snapchat efforts, too.
Send snaps to important members of the media with sneak peeks of your next book to intrigue them and start a conversation. Reach out to other authors who have similar brands to yours and see if there are any ways that you can partner together through Snapchat. Remember, in order to build a solid brand, you have to get your name out there, and the first step to achieving this is initiating contact and building a network.
As writers, it’s important for you to keep in mind that the people who follow you on Snapchat are not necessarily the same people who follow you on other social media platforms and your blog. Because of this, you should promote your other accounts through Snapchat once you’ve built up a following.
This is especially true if you have a blog that you are trying to draw more readers to, since they will be more inclined to visit your blog after getting to know you via Snapchat. The more accounts of yours that each person follows, the more engrained your branding will be in their heads.
There’s no better way to introduce followers to your brand than offering them a discount on your books with a promo code. Before you give it away, advertise via all of your social media channels that it will be happening only on Snapchat to draw more attention to that platform. Giving out a promo code for followers to use to purchase your book will entice them to buy it and get to know more about you and your brand.
Share your story.
The Snapchat population is interested in seeing who the brand really is, so show it to them! Share your story about how you got started with writing, what inspires you and how others can follow in your footsteps. Sending out snaps about these topics allows your followers to see a whole new side of you and better connect with your brand. It also brands you as an expert in your field, meaning you could become a powerful influencer if you’re consistent with this branding tactic.
Follow these tips, and you’ll connect to new audiences for your books through Snapchat, one of the fastest growing social media platforms today!
About the Author:
Nick Rojas is a business consultant and journalist who lives in Chicago and his hometown Los Angeles with his wife. His work often discusses social media, marketing, and branding in regards to small and medium enterprises (SMEs). Connect with him on Twitter.
And don’t forget, you can connect with Kate on Snapchat!