So I tend to be a more positive based writer. I love to give tips on how-to do something and rarely do I cover the do not side. But I believe these tips will be really helpful and I hope they encourage you to use Twitter wisely!
1. Do not spam. Many Twitter users fail to see that sending out the same link or tweet is in fact spam. It is very important to keep everything in moderation.
2. Don’t use TrueTwit validation. The idea behind TrueTwit is to prove everyone who follows you is a real person but the fact is TrueTwit is an automated service. Does it really make sense to use something automated to prove that something is real? Plus you will annoy lots of people if you have this ‘service’.
3. Do not protect your tweets. This defeats the purpose of Twitter especially if you are trying to build your author platform. You must allow people to follow you so be sure you only share things you are confortable with the world seeing.
4. Do not engage in too much self-promotion. Do not always sell your products or talk about yourself. Only one out of every four tweets you put out should be related to you (or less!). Twitter is about connecting socially and no one likes listening to someone who only talks about themselves. Give more than you take and you’ll see better results with Twitter.
5. Do not drop the ball. With any social media platform you must be consistent. Make sure you set up a schedule and stick to it. I recommend using Buffer (bufferapp.com) to set up a Twitter schedule. Set up your schedule by planning out exactly how many tweets per day you will tweet and what type of tweets you will share. For example if you tweet five times a day you could break down those five tweets into two links (from other people/sources than yourself), two text only tweets (such as quotes, or questions to the audience), and one personal tweet (a link to your latest blog post, or a reminder about your latest event). Keeping a schedule and sticking to it is the best thing you can do for your social media presence.
What are your biggest do nots for Twitter? Share them in the comments below!