In my everyday work, I get to talk to many authors about different promotional ideas from BookBub ads to promotional items for giveaways. One thing I often tell authors when it comes to picking those giveaway items: think outside the bookmark! As great as bookmarks are, just about every author has one, so what can you do to be different? Here are my top picks for unique & wonderful book swag authors have used to promote their books.
Anna Banks’ Egyptian scented bath bomb for her book Nemesis
Anna gave these amazing bath bombs away to those who preordered her new book, Nemesis. I love this idea because it relates back to her book (Egyptian theme), it is useful, and it encouraged readers to preorder. Check out her Facebook post here for more info.
Eric R. Asher and Krazy Krow use Squishable
Back home and back to work today. Happy has kindly accompanied me. #plush A post shared by Kate Tilton (@k8tilton) on
Hugh Howey and Kate Tilton use custom flash drives
Customized flash drives are a perfect way to spread your ebooks and provide something of lasting value for your reader. Use a custom flash drive as your digital business card or as a super perk for preorders.
I got 25 drives from USB Memory Direct to test out and I have to say they really leave an impression! I was able to add my Author Assistant 101 video along with a note including everything on my normal business card and a little welcome message. I brought these with me to Digital Commerce Summit and I certainly got a few compliments.
Hugh Howey has a great video showing off the custom flash drives he had made for his WOOL series, it’s worth a watch!
Farah Oomerbhoy and Z Brewer use wooden bookmarks
These custom made bookmarks come from Sass and Slash Creations and are absolutely epic. If you are going to go with the bookmark idea invest in a unique and durable bookmark (think wood, metal, plastic). Not only will the bookmark stand the test of time, readers are also more likely to use the bookmark with other books, keeping your name front and center.
AD Starrling has 3D models for her latest book launch
She shared a bit about her experience with me to share with you all.
“Giveaways are a super fun way to reward your fans and I love doing them. To date, I have given away signed paperbacks, ereaders, earphones, audiobook download codes, bookmarks, computer mats, fridge magnets, posters, post cards, and gift cards. This time around, I wanted to do something incredibly special for my fans to celebrate the launch of Origins (A Seventeen Series Thriller Book 5) on February 21st.
Origins is the best book I have written to date and it deserved an incredible swag for its launch. I decided I would do something unique to the Seventeen series that would appeal to both my male and female fans. After polling several of my author groups, I decided to see if I could have the birthmarks of the main protagonists of the series and the crow that features prominently in Origins made into 3D models.
A couple of hours of research unearthed the lovely Isaac Hanners of Cumulative Designs on Etsy. My book designer gave me jpegs of the birthmarks and crow from the series and Isaac rendered these into 3D models.
These are currently being made in the US and will ship to me next week. Each model will be about 15cm tall, 10 cm wide, and 2-3 cm deep. I’m offering the crow for the Origins launch and will offer the others in future giveaways. Oh, and I’m getting some for myself!”